Unarguably he is one of the most recognized faces of bangladeshi and asian television. He was in people's living rooms for almost two decades introducing them to the delights of bangladeshi and international cuisine in his inimitable easy going and cheery manner. The show live kitchen was one of those bangla cookery shows on jamuna tv. Little wonder then that he has a massive fan following across all age groups, genders and countries! He has the proud distinction of being the only chef in the world to have his own food channel – coming soon on facebook page. He has also been conferred the 'Best Chef of bangladesh' award by the Government of Bangladesh. He represented Bangladesh in the World Association of Chef's Societies (WACS) in South Korea and here he introduced them to the wonders of the ancient Asian and Bangla way of Ayurvedic cooking. He was the Bangladeshi ambassador for UN's Clean Cook Stoves campaign for the underprivileged of developing countries. He represented Bangladesh as a Food ambassador in Spain under the Spanish Government's Bangladesh Future Leaders Programme (BFLP).

Sweetness is one of the five basic tastes and is universally regarded as a pleasurable experience. Foods rich in simple carbohydrates such as sugar are those most commonly associated with sweetness, although there are other natural and artificial compounds that are sweet at much lower concentrations, allowing their use as non-caloric sugar substitutes.